5 C’s of Marketing

marketing management notes

5 C Analysis is a marketing framework to analyze the environment in which a company operates. 5 C Analysis is a technique used to conduct a situation analysis. Conducting a situation analysis is one of the important steps in identifying the research problem. A situation analysis involves examining the external environmental factors and internal organizational capabilities that impact how a company operates. They are used to analyze the five key areas that are involved in marketing decisions for a company and includes Company, Customers, Competitors, Collaborators, and Climate. The 5 C’s are a good…

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