5 C’s of Marketing

marketing management notes

5 C Analysis is a marketing framework to analyze the environment in which a company operates. 5 C Analysis is a technique used to conduct a situation analysis. Conducting a situation analysis is one of the important steps in identifying the research problem. A situation analysis involves examining the external environmental factors and internal organizational capabilities that impact how a company operates. They are used to analyze the five key areas that are involved in marketing decisions for a company and includes Company, Customers, Competitors, Collaborators, and Climate. The 5 C’s are a good…

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MBA CET 2019 Preparation. How to crack MBA CET 2019

Section Questions Marks Logical Reasoning 75 75 Quantitative Aptitude 50 50 Verbal Reasoning/ Reading Comprehension 50 50 Visual Reasoning 25 50 Total 200 200 Time for exam – 2 hours 30 minutes or 150 minutes MBA CET Syllabus Quantitative Aptitude Numbers Probability Percentage Data Sufficiency Algebra Data Interpretation – Graphs, Charts, Tables Arithmetic Geometry Quantitative Reasoning Mensuration Ratio Proportion   Logical Reasoning Syllogisms Direction Blood Relations Coding/Decoding Input/Output Venn Diagram Conditional Coding Selection Criteria Sequential Output Linear and Circular Arrangement Symbol-based Comparison Series Completion   Verbal Ability / Reading Comprehension Comprehension…

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Operations Management Notes. Download Free PPT and PDF

marketing management notes

What is ‘Operations Management’ Operations management is the administration of business practices to create the highest level of efficiency possible within an organization. It is concerned with converting materials and labour into goods and services as efficiently as possible to maximize the profit of an organization. Operations management teams attempt to balance costs with revenue to achieve the highest net operating profit possible. (Source) PowerPoint Presentations Chapter 1 Nature of Operations Chapter 2 Strategy, Operations, and Global Competitiveness Chapter 3 Process Planning and Design Chapter 4 Six Sigma for Process and Quality…

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Human Resource Management Notes

marketing management notes

Human Resource Management Introduction and Scope, HRD-Concept, Need, Human Resource Planning-Concept, Process, job design-Concept approaches, job analysis, job description, job specification. Human Resource Procurement-Recruitment. Selection and induction. Training, Training phases, Need Assessment, Establishment, Establishment of Training objectives, Training method Lecture, case method, Role playing. Business in Basket T- Group, Incident, Syndicate, Evaluation of a training Programme. Performance measurement and reward systems-introduction, performance drivers, leadership and performance, reward management performance appraisals. Discipline. The grievance procedure. Employee compensation-purpose and importance, components. non monetary rewards, workers participation in Management Employee. Strategic challenges for…

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Marketing Management Notes for MBA Students

marketing management notes

Marketing Management Notes   Marketing management pdf ebook free download – Click here Short notes Pdf (book) – Click here Model Question Paper – Click here Short notes link – Click here Review Questions What do you mean by personal selling? What is the importance of personal selling?  What are the advantages and disadvantages of personal selling? How is personal selling different from advertising? Discuss the process of selling? Also, discuss the AIDA concept of personal selling?  What is sales management? What are the various functions of sales management?  Explain the basic…

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CAP Round 3 Allotment

CAP ROUND 3

CAP Round 3 An important message displayed on DTE website ‘The candidate who has reported at ARC and accepted the seat, need not go to ARC again. Institutions can admit Candidate on the basis of Seat Acceptance Letter irrespective of status as Freeze/ Non-Freeze after CAP III’ Click here to view provisional allotment CAP 3 Admission Cancellation Information 15. Refund of fees after cancellation of admission by Institutions — (a) The Candidate shall apply online for cancellation and submit duly signed copy of system generated application for cancellation of admission to…

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What is Marketing? Marketing Definitions | Types of Marketing

WHAT IS MARKETING_TYPES OFMARKETING (1)

What is ‘Marketing’ – Marketing Definition Marketing refers to the activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. (Source) American Marketing Association defines marketing as: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved October 2007) The Chartered Institute of Marketing (CIM) says: The management process responsible for identifying , anticipating and satisfying customer requirements profitability. Philip Kotler defines marketing as: Marketing is the…

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CAP Round 3 Strategy and CAP Round 4 Information

CAP ROUND 3

CAP Round 3 Strategy and CAP Round 4 Information Points to remember for CAP Round 3 CAP Round 3 is the deciding stage for most of the candidates as CAP Round 4 is only for Government/Government Aided Institutes/University Departments Check out the vacant seats in different institutes available for CAP Round 3 The strategy for CAP Round 3 will be same as CAP Round 2 for candidates trying for betterment The candidates who are not allotted any institute till date shall try for all possible options around their percentile Don’t…

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CAP Round 2 Allotment. FAQs. DTE MBA Admissions 2018

CAP ROUND 3

CAP Round 2 Allotment Solution to Frequently Asked Questions If you are allocated a seat for the first time in CAP Round 2 and happy with it then go to ARC, freeze it pay Rs 1000 and finish the process. After it’s done contact the respective institute for admission details If you want to try for betterment then go to ARC, choose to ‘not freeze’ option, pay Rs 1000 and get the required print The candidates who got a better choice in CAP Round 2 as compared to CAP Round…

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Vacant Seats for CAP Round 2. DTE MBA Admissions 2018

cap round 2

CAP Round 2, Play it Smartly The vacant seats in various Management Colleges are displayed on the DTE Website. You can download the same from given link in the blog. Click here to download the PDF Points to remember If you were allotted any college in CAP Round 1 then no need to add it again in option form Candidates, please rearrange your colleges in option form if needed First, check the PDF for vacant seats and then plan your move The candidates who failed to fill CAP Round 1 form…

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