Marketing Management Notes for MBA Students

marketing management notes

Marketing Management Notes


Review Questions

  • What do you mean by personal selling? What is the importance of personal
  •  What are the advantages and disadvantages of personal selling?
  • How is personal selling different from advertising?
  • Discuss the process of selling? Also, discuss the AIDA concept of personal selling?
  •  What is sales management? What are the various functions of sales management?
  •  Explain the basic theories of sales management?
  • What is meant by training of sales personnel? Discuss?

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